Banking and Financial Services Industry (BFSI) is undergoing a massive change fuelled by an increase in working population, growing disposable incomes, increased focus on better customer services and the movement towards providing digital services
Augmented spending on infrastructure, speedy implementation of projects and continuation of reforms are expected to provide further impetus to growth. India has 5,986 ultra-high net worth individuals (UHNWI), each with over US$ 30 million and is globally ranked 12th on the list of countries with such people.
Rising incomes are expected to enhance the need for banking services in rural areas and therefore drive the growth of the sector. Programmes like MNREGA have helped in increasing rural income aided by the Jan Dhan Yojana, Pradhan Mantri Suraksha Bima Yojana and Pradhan Mantri Jeevan Jyoti Bima Yojana.
What We Do? / Our expertise in BFSI sector
At Mavcomm, we leverage our understanding of highly regulated and challenging BFSI sector to create an all-inclusive strategy and distribute compelling content needed to make informed decisions, among the target audience. Our team provides unparalleled banking and finance sector experience to engage a full range of stakeholders and support our clients’ marketing and sales effort. With specialised knowledge of the challenges and opportunities within various segments of the financial services industry, our team brings a comprehensive understanding of entire media landscape and has the adeptness to reach influencers and customers in this space. Our clients span the breadth of the BFSI sector and include companies across life insurance, insurance aggregators, Credit counseling companies among others.
Some of our special services for BFSI sector clients include:
- Leverage strong relationships with prominent and relevant financial journalists to connect clients
- Creation and placement of compelling content for the target audiences ranging from financial advisors to consumers.
- Speaker opportunities at key industry conferences
- Developing trend reports
- Industry white papers
- Specialised content writing
For more information about BFSI public relations strategies, and why the world’s top automotive companies and brand trust us, contact us today to learn how we can help your brand.