The global fintech software and services sector is expected to boom as a USD 45 billion opportunity by 2020, growing at a compounded annual growth rate of 7.1 per cent and the Indian fintech software market is forecasted to touch USD 2.4 billion by 2020 from a current USD 1.2 billion according to figures of NASSCOM.
The transaction value for the Indian fintech sector is estimated to be approximately USD 33 billion in 2016 and is forecasted to reach USD 73 billion in 2020 growing at a five-year CAGR of 22 per cent.
The growth drivers for this include financial inclusion and enablement through schemes such as Jan Dhan Yojana which added over 200 million unbanked individuals into the banking sector. Aadhar has been extended for pension, provident fund and the Jan Dhan Yojana. Infrastructure support in the form of the Digital India and Smart Cities initiatives which have been launched to promote digital infrastructure development in the country as well as attract foreign investments. This is supported by introduction of “Unified Payment Interface” with NPCI, which holds the potential to revolutionize digital payments and take India closer to objective of “Less- Cash” society.
What We Do? / Our expertise in FinTech sector
The growth of financial technology (FinTech) is rapidly changing the face of the Indian financial services industry for banks, financial institutions, technology providers and customers. Public Relations for the company operating in this space involves not just about reaching the target audience but educating them through strong yet easy to understand messaging. Working with clients from the start ups to established financial services providers, we have in-depth knowledge of the FinTech sector. With specialized knowledge of the sector, our team brings not only an in-depth understanding of entire media landscape, but also has the ability to go beyond the usual channels to reach influencers, investors, businesses, government and industry associations in this space.
Mavcomm has supported FinTech companies such as Citrus Payment, ePaisa and MoneyFront in reaching out and building their reputation in a market where new players are emerging at a rapid pace.
Some of our special services for Fintech sector clients include:
1. Concept Notes
2. HR branding
3. Investor branding
4. Thought Leadership
For more information about our FinTech public relations strategies, and why the world’s top automotive companies and brand trust us, click here or contact us today to learn how we can help your brand.