A Post Graduate in Communications Management from Symbiosis Institute of Media & Communication, Pune, Anand has gone on to set a mark in the Public Relations & Marketing Communications field at a national and international level. He has an experience of more than nine years in the Public Relations and Corporate communications sector during which he has worked with India’s top communications agencies. His strong academic credentials and varied work exposure has given him strong insights into communications which he uses for building sustainable brands. Anand had been short-listed as one of the finalists for Young Communications Entrepreneur (YXE) 2009 award by British Council. His areas of specialization include Media Relations, Brand Communications, planning and time bound execution. He has been instrumental in managing communications not only for some of the upcoming brands of the period but also for established brands. His expertise lies in creating and managing product and brand launch platforms. Anand spearheaded Anti smoking drive in the country turning it in to a major issue through Media. He successfully handled and guided the team during global launch of TATA Technology iKS. He led the team for Auto Expo 2008 managing 4000 plus media from all across the globe in Auto Expo 2008.
Siddhartha is a thought leader on Marketing Communications and Public Affairs. He straddles the seemingly independent but strategically relevant combination of marketing strategies and Public Affairs with an easy command over intricacies of both. He has strategized and implemented successful Marketing Communications and Public Affairs strategies for global and Indian majors on his way to building up Mavcomm as one of the premier consulting organizations in the domain operating out of South Asia. He has led key corporate initiatives in India and is an advisor to several State Governments. His achievements in the field of brand communications have been applauded by the industry. Siddhartha holds a master’s degree in Management and visits renowned institutions for workshops on developmental brand marketing . He has also set up “STAIRS”, a NGO working in the field of social development of underprivileged youth. He is also the Founder of Bunkhouse Retail. He plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.
Chhavi brings with her an experience of over 12 years in journalism and communications having started her career with Doordarshan when it was at its prime. After winning accolades for her natural flair for writing and tremendous grasp over news, Chhavi moved onto full time content development and has over the years lent credence to some of the top International and Indian brands. She mixes a unique ability to inculcate a thorough understanding of the brand vis-à-vis the overall social and economical paradigm and then juxtaposing the communications of the brand in such a manner so as to bring alive the brand’s salient aspects in a media and critic friendly manner. Her research papers and client collaterals are often accepted by clients and media without any changes. Being a Management Graduate and a practicing communications consultant, Chhavi has a remarkable hold over marketing and communications strategy formulation. She has so far combined her understanding of communications and strategy to create winning formulas for brands such as DLF and Yamaha amongst many others. She has been one of the key members of the Mavcomm team having been with the company since its inception.