Case Study

Campaign Objective

  • Create content to generate awareness, educate target audience of India’s leading flexible packaging company in an engaging manner.  Building trust in the industry to create meaningful connections with potential clients.

Strategic Approach and actions

  • We executed an integrated content marketing plan to provide maximum reach for the brand in the target markets and creating thought leadership positioning.
  • Created a content marketing strategy and made sure that it can co-exist with other marketing initiatives.  Regular posting of developments in the company, HR initiatives, CSR activities and Product & technology led initiatives of the brand on relevant online platforms.
  • Developed a Blog on the brand’s corporate website as the digital content hub
  • We created the following digital assets: Text-based content included original articles, Blog posts, interviews, Video-based content featured Product introduction, innovations, new technology, achievements etc. Slide share presentations on technology, innovation etc., Infographics to explain technology and product innovations
  • We created the following digital assets: Text-based content included original articles, Blog posts, interviews, Video-based content featured Product introduction, innovations, new technology, achievements etc. Slide share presentations on technology, innovation etc., Infographics to explain technology and product innovations

Platforms managed: Blog Management, SEO:

Social Media Marketing (Facebook, Twitter, LinkedIn, Slide share)

Results:

  • The content marketing strategy was hugely successful in establishing the company as a thought leader in the packaging sector.
  •  The digital content hub had more than 250 articles, 90 presentations, 20 videos, and 25 infographics. There are over 1,05,000 fans on Facebook.
  • The brand has won various prestigious national and international awards for its products’ excellence.  Blog ranks 21 of 100 top packaging blogs and websites for packaging industry professionals on feefspot.com.
  • The brand has been honored with various CSR awards for its implementation.
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