Case Study

Situation/ Challenge

India’s leading financial service provider was expanding its operations beyond brokerage and Agri-commodity business into Micro-Finance and other lending businesses

Solution

  • Mavcomm’s insights revealed that the company’s spokesperson was being considered by media as a market expert but wasn't being covered for his other businesses
  • Mavcomm started a series of Relationship Building Meetings where journalists could ask anything. However, this included a briefing on their current businesses and progress
  • Micro-targeting of media was done from cities like Kochi where people were writing on agri-commodity businesses
  • MF related announcements were started from their respective geographies

Results

  • Strong coverage for the brand across the key media
  • Spokesperson's positioning has gone beyond markets and into the NBFC space
  • Timeframe: 2017 onwards
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