- Manage online reputation of the CMD by introducing social element that is strategically integrated with traditional PR.
- Position the CMD as a visionary and industry expert.
Strategic Approach and actions:
- Leverage the company website for disseminating information about the company and its CMD in multiple formats blogs, videos, photos, Quotes, media coverage.
- Creation and addition of high quality content and enable them to rank for certain keywords
- Promoted important news/articles and high-level industry specific trade magazine articles, where his name was prominently featured in the headline or article title.
- Highlight CMD’s involvement towards companies CSR initiatives and sustainability in social media.
- Helped in positioning him as a forward-looking and a visionary entrepreneur
- Created a new positive online presence on a multiple-platforms
- Helped in positioning him as an industry expert
- Resulted in positive search engine results and strong online presence