India’s start-up ecosystem is witnessing immense growth and is augmented by growth drivers like incubators, financing options, angel investors. Further promoting entrepreneurship are several government initiatives, including the Start-Up India initiative launched by the Government of India in January 2016 that includes Rs 960 Crore funds for start-ups. According to research firm Tracxn, the start-up community raised about $14.5 billion in funding in 2019 – a significant jump from $10.6 billion in 2018. Data from Tracxn further revealed that 1,894 start-ups were founded last year, out of which nearly 50% (887) received funding.
With addition of more than 1,300 start-ups in the previous year, India continues to reinforce its position as the third largest start-up ecosystem in the world, according to IT industry body Nasscom. Over 18 per cent of all start-ups in India are now leveraging deep-tech, which means there are over 1,600 such companies in India. This number constituted only 8 per cent of start-ups incepted in 2014, and has seen a 40 per cent CAGR (compound annual growth rate) over the past years.
The aim is to accelerate the start-up ecosystem in India significantly by 2025. This entails increasing the number of unicorns to 95-105 potentially and the cumulative valuation to $350-390 billion.
What We Do? / Our expertise in Start-ups
At Mavcomm, we believe that no idea or business is small. For over a decade we have helped numerous startups and small businesses to launch and grow through professional, competitive and cost-effective public relations services and strategic counsel. We have managed the PR launches for new and innovative businesses which continue to thrive and grow.
We believe in providing a personalised approach to our clients. We have walked side-by-side with our clients in their journey from a small business with big ideas to a trusted and credible brand. We work with our established network of media contacts to identify media opportunities to generate media exposure that will give a business a boost, including product reviews, feature articles, write-ups, interviews, Q&As, quotes, industry news and guest articles.
We have worked with clients in a range of sectors including lifestyle, consumer goods, technology, publishing, and finance. Some of the start-ups that we have worked with include, Citrus Pay, ePaisa, Antworks and iGenero.
Some of our special services for start-up clients include:
- Comprehensive PR strategy and plan
- Content creation
- Product reviews
- Explore media opportunities and outreach
- Relationship meetings and interviews with relevant media
- Media Training
contact us today to learn how we can help your brand.