The Indian auto industry is one of the largest in the world. The industry accounts for almost 7.5 per cent of the country’s Gross Domestic Product (GDP).
The growth drivers for the industry have been increasing income, expansion of the middle class, increasing urbanisation, and changing lifestyles. The industry is expected to reach $135 bn by 2020 and $300 bn by 2026 at a CAGR of 15%.
There is also greater availability of credit and financing options. The Indian car finance market is expected to double over Rs 160,000 crore with a registered CAGR of approximately 6% during the forecast period 2020-2025. With strong policy support to establish India as an auto- manufacturing hub, the sector will continue to see developments. Global car majors have been ramping up investments in India to cater to the growing domestic demand.
Automotive Components Industry:
Over the last decade, the automotive components industry has scaled three times to US$ 39 billion in 2015-16. The Indian auto components industry aims to achieve US$ 200 billion in revenue by 2026.
What We Do? / Our expertise in Automotive sector
Mavcomm has been supporting top automotive brands to manage their internal and external communications for over a decade. Our expertise enables us to offer high-level strategic consultancy and handle the unique communications needs of the automotive and automotive components industry. We develop, integrate and execute all elements of consumer engagement through media relations, experiential marketing, event management and content generation. Mavcomm’s repertoire of brands in the automotive sector include Audi India, Polaris, Indian Motorcycles, Magneti Marelli, UM Motorcycles, India Yamaha Motors and one of world’s largest Auto Shows – Auto Expo in 2008 and 2012. No wonder Mavcomm is amongst the Go to agencies for all auto brands.
Some of our special services for automotive clients include:
- Special collateral creation
- International Drive events
- Fam trips to Indian and global facilities
- Road, circuit and off-road driving
- Test Drives, Photo and Video Shoot
- Comparo Communications
- Press Fleet Management
- Trade events branding
- Travel & Logistics Management
For more information about our Automotive public relations strategies, and why the world’s top automotive companies and brand trust us, contact us today to learn how we can help your brand.