Case Study

Campaign Objective

  • Manage online reputation of the CMD by introducing social element that is strategically integrated with traditional PR.
  • Position the CMD as a visionary and industry expert.

Strategic Approach and actions:

  • Leverage the company website for disseminating information about the company and its CMD in multiple formats blogs, videos, photos, Quotes, media coverage.
  • Creation and addition of high quality content and enable them to rank for certain keywords
  • Promoted important news/articles and high-level industry specific trade magazine articles, where his name was prominently featured in the headline or article title.
  • Highlight CMD’s involvement towards companies CSR initiatives and sustainability in social media.


  • Helped in positioning him as a forward-looking and a visionary entrepreneur
  • Created a new positive online presence on a multiple-platforms
  • Helped in positioning him as an industry expert
  • Resulted in positive search engine results and strong online presence
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